A solid marketing plan is an essential part of your digital strategy. Each digital marketing channel has its own features, meaning it can also be very time-consuming to ensure everything is correct. A poorly setup marketing campaign means you could be losing money. Everything must be right from the very start, beginning with the brief.

If you’re looking to increase sales or lead generation on your website, an effective digital marketing strategy is the way forward. As a Google Partner PPC agency in Manchester, we are used to running highly successful PPC marketing campaigns and crafting digital strategies.

To ensure a marketing campaign has a high chance of success time after time, strong foundations must be laid from the start. Whether your target audience will be reached through Google Ads, or whether you use social media platforms such as Facebook, Instagram, Twitter or LinkedIn for your product or service, a solid marketing plan is essential.

A key decision is to evaluate building an in-house marketing team versus using a digital agency or a freelancer to help market your product or service.

Whether your business manages all marketing campaigns internally, already outsources to an agency or is looking to use a new agency partner, you need a brief. A good digital marketing agency should:

• Stop money being wasted on existing campaigns

• Increase business sales revenue.

Working with a digital agency on your campaign provides a vast range of expertise that cannot always be attained through hiring staff internally.

Usually, you will be paying a digital agency a similar figure to having an employee. However, you would gain the added advantage of having a whole agency team at your fingertips.

An experienced marketer will save you countless hours of time because frankly we are more efficient & we can get the job done way faster!